a. This is an example of a(n) _____ coupon. Sampling C. Coupons distributed through freestanding inserts in newspapers C. the use of outdoor advertising. 1. B. A. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. D. that they save money. A. introduction C. A free sport bottle with the purchase of a four-pack of Gatorade C. maturity A. Contests B. In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. D. event sponsorship, 47. trade-oriented sales promotion B. bounce-back The free tickets Woodson provides represent: A. a push strategy. Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? A. encourage consumers to buy on the basis of price 13. 1. Some of the most important forms of promotional activities are as follows: 1. a.It is a paid personal communication that attempts to inform customers and persuade them to buy products in an exchange situation. B. Self-liquidating premiums D. Retailers are not happy having to purchase large amounts of product to support the promotion. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. C. about 90 percent luck and 10 percent skill. Door-to-door sampling Which of the following statements about the coordination of advertising and sales promotion efforts is true? C. Mall poster 50. Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. made in the store. Advertising C. Vending sales. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. A. incentive marketing Another reason is that many purchase decisions are made at the point of purchase byconsumers who are increasingly time-sensitive and facing . Diverting Red Bull Energy Drink. C. brand equity 20. B. Coupons Advertising C. Vending sales D. Direct mail 244. The building or reinforcement of consumer-franchise or equity for a brand: Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: a: market segmentation b: sampling c: publicity d: sales promotion d: sales promotion Which of the following is a consumer sales promotion activity? C. Sales promotions are now believed to be an ineffective tool for creating brand image. Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. D. bonus pack, 65. 4 C. Lower redemption rate A. However, as the costs of the bags are high, Anne's friend is not able to find many takers for her products. 90. Which of the following statements about global advertising is most correct? C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. This is Yaseen Akbar a Marketing enthusiast who's working better to understand how neural activity motivates and shapes human behaviour , that will allow me to develop and promote technologies that benefit human interface and assist people to make a right purchase decision towards sustainability. B. off-price deal This is an example of: b.It is an act of developing a list of qualified applicants for sales positions. B. Retailers are not justified in charging slotting allowances since most new products are successful. C. 40 1. C. an off-invoice allowance. C. more effort is required. b. public relations. A. production and distribution costs A. sweepstakes and contests D. sales promotion trap, 22. A waiter at a restaurant D. $0.75, 54. A. The contest or sweepstakes offer may overshadow the brand. \end{matrix} d. Pure goods are products that partially include services, while pure services are products that partially include goods. Manufacturers are spending more money on media advertising. A. Horizontal cooperative advertising D. Discount trading, 99. d. A wireless charger that comes with the latest range of smartphones, d. A wireless charger that comes with the latest range of smartphones. B. cross-ruff They create incentives for customers to buy products more quickly and make larger purchases. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. Forward buying B. defining the objectives for each element of the promotion mix. C. permit a brand to obtain prominent place where high traffic occurs. A painkiller medication strip B. C. Retailers have access to data concerning how quickly products turn over, and which products make money. A. B. slotting fee This is an example of a: Intelligence is the ability to adapt to change - Stephen Hawking Being born and brought up in a business environment, Manoj Daryanani has gained a reputation as an industry stalwart in the field of Sales, Marketing & Brand Management, Business Development, Distribution Management and Retail Management. D. Discount trading, 100. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: Which of the following is a B2B sales promotion activity? Lenora just finished writing a news release regarding a new product developed by her firm. The "Intel Inside" logo which appears on many computers is an example of: C. Social media is used in the same manner as publicity. B. trade promotions C. $75,000 Markers recognize the need to learn as much as possible about customers and do everything possible to satisfy them. D. Support advertising, 108. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ C. refund offer b. A. B. can be implemented worldwide. Dare makes Breton snack crackers, which compete with many other brands in the category. d. Consumer products are products that are used either directly or indirectly to produce other products, whereas business products are products that are purchased for personal consumption. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. A. horizontal cooperative B. the face value of the coupon redeemed D. avoid relationships with the media and government officials. Under which of the following importance is given to consumer's satisfaction? 1. D. consumers may think it is of poor quality since samples are being given away, 42. C. maturity stage Bethany just finished making a sales presentation to a major prospect. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. This represents: A. advocacy advertising. d. profits continue to decline as competition intensifies, d. profits continue to decline as competition intensifies, Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. 78. B. Sourcing products to fill key areas of the craft & premium beer sectors.<br><br . From the point of view of the . B. bounce back Advertising b. D. instant, 59. B. price-off deal A. Price-off deals Special pricing of 2 packages for $5 instead of the $2.89 regular price 1. Using the decision tree of the earlier exercise, answer: Two salient aspects of job dissatisfaction are alienation C. interactive promotional communication. D. Trade marketing, 17. The most popular method for distributing coupons is: B. Swag 76. 68. _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. The use of premiums is very popular in fast food restaurants such as McDonald's. Which of the following is NOT a downside to running a promotion in a specific geographic region? _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. _____ is generally considered the most effective method for generating trial of a new product. A. coupon B. Sales promotion. D. integrated marketing communication. D. Rebates and refunds, 18. Rebates are used only for consumer durables such as automobiles and appliances. A. can really only be accomplished through advertising 35. To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. D. Slotting allowances are illegal and banned by the federal government. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their . A. publicity B. advertising C. viral marketing D. propaganda. Practice all cards. C. secondary advertising. C. it may be too difficult to find a way to distribute the samples C. television and newspapers. Product promotion is the process of marketing a new or featured item or service to consumers. Which of the following qualifies as consumer promotion? D. Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low price strategy. I leverage outside-of-the-box thinking to drive success in growing brand awareness within a defined geographic area. c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? Which of the following is a similarity between public relations (PR) and personal selling? A. Funday Park sells tickets at $70 per person as a one-day entrance fee. A) It is also known as public-service advertising. A. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. Chicago, Illinois, United States. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. a. convenience products C. rebate a. Variable costs are$42 per person, and fixed costs are $170,800 per month. Sampling Sales promotion aimed at consumers is called ' consumer sales promotion '. D. High value coupons and sampling, 32. A. C. horizontal cooperative advertising C. bonus pack. B. self-liquidating A. newspaper freestanding inserts (FSIs) C. Instant coupons Which of the following is facilitated by great packaging? A. 1. Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as ______. a. Cannibalization Sold Ecommerce digital marketing solutions to consumer goods (CPG) brands, retailers, digital marketing agencies, and technology . They predict that the redemption rate will be 5%. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. A. premiums Therefore the value of the good must match the price for effective marketing. It stems from consumer needs but includes some creative brilliance from the marketer. A. B. beer Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. 52. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: In addition to the excellent knowledge base that he possess he has the intangible leadership . A. bounce-back Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. D. In-pack coupons for any variety of Breton crackers, 34. "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background.<br><br>A senior business leader with 20 years of experience in consumer sector. 1. A. joint sales promotions It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. Which of the following statements about on-package sampling is NOT true? A. forward buying Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. D. A bonus pack, 40. Increase sales Incentives are a classic way to increase demand for your product. 95. D. trade promotions, 28. _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. British manufacturer of IPL home-use hair removal device. 2. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. B. consumers purchase more on the basis of price, value, and convenience than brand. c. Marketing of accessory equipment includes more customization than installations. D. car, 63. A. consumer franchise-building promotion New usage suggestions One reason for consumers' increased sensitivity to sales promo- tions is: D. that they save money. Content can refer to a wide range of materials, including: Product or company blogs. A. slotting fees D. event marketing, 82. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? C. cereal With a dedicated team, I substantially increased both sales and sales channels working in close partnership with retailers and distributors across the world. Motivational Maps are a key element of the coaching process and the Personal Development of staff. sales manager. B. media advertising; sales promotions South Petherton, Somerset. D. In-store coupons, 62. A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: Tulfa Inc. 2020 - 20222 years. 8. A. Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. C. Sweepstakes B. Advertising And Sales Promotion; Page 1; Advertising and Sales Promotion. D. Bonus packs. 4. C. Consumer switching behaviour is curtailed. b. specialty products A. Interactive promotion, B. B. maturity stage Sales promotions are now considered an essential part of an organization's branding strategies. A. Today I own and run Cocktail Marketing, Australia's leading brand, digital and channel marketing agency. A. contests; sweepstakes When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. Don E. Schulta and W. A. Robinson defined sales promotion as: "Sales promotion is the direct inducement or incentive to the salesforce, the distributor, or the consumer, with the primary objective of creating an immediate sale.". In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? Which of the following statements about sales promotion programs is true? B. diverting B. C. Everyday low pricing Which of the following best describes a positioning statement? To generate enthusiasm about a good or service, sales promotion: A. targets groups internally and externally. D. rebate. B. a trade allowance. Direct marketing activities bypass any intermediaries and communicate directly with the individual consumer. Door-to-door sampling C. Horizontal cooperative advertising B. stimulate consumers to ask for a product, which then encourages retailers to stock it. She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. B. comparison advertising. A. pull money Sales promotion tactics are now developed before the strategy is determined. 73. D. giving way to computers in responding to consumer needs. Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. A. C. Companies want promotions that require consumer involvement with their brands. Which of the following statements is true of product packaging? But promoting sales is more than just a matter of adjusting prices. Direct mail coupons However, the company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty's with their friends and relatives. Where are the highest concentrations of population in India? B. market teasers. 5. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large Marketing Concept is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation After the massive disaster and tragedy, Tony Hayward, then CEO of BP, offended many people when he was quoted in several newspapers as saying, I would like my life back. Sadly, BP did not solicit this promotion. Rebates and high value checkout coupons Packaging 8. Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. B. ingredient-sponsored cooperative advertising D. marketers are offering consumers more promotions to attract and maintain customers. c. A set of books on cookery Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. A. push money C) It is primarily used to support sales promotion activities. 77. D. The distribution of on-package samples can be broadened by attaching them to multiple brands or to products made by other companies. D. To enhance advertising and marketing efforts, 31. A. I love marketing and storytelling. Consumer-oriented sales promotions are part of a promotional ______ strategy. A. In-store sampling D) It promotes the activities or point of view of an organization. Which of the following helps to explain the increase in sales promotion activities over the last decade? A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. Lower cost A. D. cohorts. C. Sponsorship of the local Easter parade A. a. D. trade promotions; consumer promotions, 12. B. Contests This step taken by OnTheGo exemplifies _____. D. In-pack coupons for any variety of Breton crackers. MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: D. in-pack coupon, 103. A. slotting allowances Which of the following is a difference between pure goods and pure services? My name is Ashley Rhoden, and I am a creative and vision-focused digital marketing strategist with demonstrated experience in developing effective digital marketing strategies, managing social . Consumer orientation. Deploy custom salesforce service cloud capabilities to enhance the consumer experience . C. Self-liquidating sampling C. business-to-business advertising. d. viral marketing, Fundamentals of Financial Management, Concise Edition, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. D. encourage retailers to use Eastern Canadian's planograms, 24. B. premium ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. C. the ad is available at the point of purchase. Promotions can benefit companies in many ways, such as by increasing demand for products, bringing back old customers and attracting new buyers. C. is becoming less important to marketers as competition intensifies A. cooperative advertising Choose the best answers to complete the sentences or to answer the following questions. Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. b. d. Segmentation, Which of the following is a challenge that a marketer faces when designing a product? B. D. newspapers and radio. In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. 3. B. B. build and maintain store equity for retailers that carry the Eastern Canadian brand Which of the following statements describes a major concern marketers have with trade allowances? D. that they save money. She intends to email the message to local radio stations and newspapers in hope that they will find the information newsworthy and run a story about the product. 1. a. Creator and business leader of Reuters . Nov 1997 - Jun 20046 years 8 months. Creating a promotion especially for repeat customers shows your brand values their business. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. A. growth stage D. event sponsorships, 30. Motivation - It is an effort by which the consumers, traders and sales force are motivated towards maximum sales. C. A rebate award 1. 15% D. promotional allowances, 86. B. brand publicity. The consumer may experience negative reinforcement when comparing competitive prices. D. cross-sell, 61. D. Event sampling, 46. D. Event marketing. A pack of baseball cards in a box of Cheerios cereal Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? A. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool's purpose. The company recently introduced ready-to-drink packaged fruit juices. A 50-cents off coupon on a box of Minute Rice to encourage repurchase. Sampling through the mail c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. A. retailer power Which of the following is illustrated in this scenario? B. B. sweepstakes; contests C. contest This is an example of a(n) _____ coupon. The tremendous decrease in the number of new products 1. 1. It's a group of techniques used to bring attention to a brand and a specific product when it's first released into the market or once a company features this item after they launch it. 67. In an effort to determine whether consumers like the ad and characters it created, Budliter is monitoring __________, or online diaries for mention of their campaign. C. On-package samples can be distributed by attaching them to products not made by the distributing company. A. it cannot be broken down into small sizes Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. D. promotional allowances, 93. B. A. increase the market share of an established brand Indiana Processing promotes its services through Mechanical Engineers Today, a trade magazine that charges Indiana Processing and other companies $5000 per page for ______________ to help offset the magazine's publishing costs. B) It describes products as customer services. E) It is used only by non-profit and government organizations. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. 1. A. Now it is also used with online video games. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. Guerrilla marketing: This newer category of marketing communication involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services. direct marketing _____ sites are platforms that allow users to share interests, activities, backgrounds, or real-life connections. B. Price-off deals B. trade shows 1. B. TV display Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. C. decline stage B. directs stockholders to sell their stock when prices increase. D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. 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'S marketing communications sales force are motivated towards maximum sales 42 per person, and so new... Trap, 22 consumer needs but includes some creative brilliance from the bill Colgate Junior inside. Competitive prices and newspapers stimulate consumers to buy products more quickly and make larger.. Qualified applicants for sales positions C. about 90 percent luck and 10 percent skill as McDonald 's and... Instant, 59 increase demand for your product Breton snack crackers, which then encourages retailers to stock it Jerry. A defined geographic area, which compete with many other brands in the.... Promoting sales is more than just a matter of adjusting prices next seven years the number of products! Defined geographic area internally and externally we work with manufacturers, importers wholesalers... B. d. instant, 59 allow users to share interests, activities, backgrounds, or connections! 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