If you already own a product and want to influence for that company, that is a different partnership than above. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. These templates are for general outreach to creators about products. So when you partner with an influencer, you need to understand humanity out of the process of connecting yourself with a business. Our advice? Its the whole face of a brand concept. "Hi Kait! Need to step up your influencer pitching strategy? Your goal is to find a balance between grabbing someones attention and being clear about your intentions. Anything you can do to make your emails feel more authentic and personal is a plus. As a brand ambassador, youd partner with us for [insert summary of your program's goal]. We sell organic protein powders and shakes created by women, for women. What should you do? Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. Want to message a creator but dont know their email address? Mind you, many are debating the term influencer these days, but thats another post. When in doubt, keep your collaboration messages short and sweet. She shared the. My name is Kristen and I work for Flex. Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. My pictures are fun vs professional, I rarely theme my content, and quite frankly, I want a more realistic account for my blog. Thats because influencers get pitched all the time. Were just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. At no additional cost to you, you may find affiliate links to products that I love. She'll often ask for a proper PR contact too, she said. Would love to work with you!" on Instagram posts that fit their criteria. We'dlove it if you were open to collaborating with us and testing out one of our products! Should I mention that even after I told this company what a scam they were running, they still wanted to partner.. I sure as heck know that I wont follow, trust, or buy from you if your brands are scammy. You can always use this lawyer-created Sponsorship Contract, from a blogger and lawyer herself. Research says that emails up to 100 words receive the highest response rate. AND EVEN THEN. For reference, this message is ~150 words. Are They Not Even Following You? Customer Service Templates 3. My team and I loved your post about [insert description of related post]. Our Instagram collaboration email templates have built-in opportunities to plug in personal details. Instagram Giveaway Collaboration Pitch Template, 6 Email and Instagram DM Templates for Influencer Outreach, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, How to Contact TikTok Brand Ambassadors + Outreach Tips, Explaining how you discovered their Instagram content and profile. Need help connecting with the right influencers for your brand? Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. for a living. Let me know if youre interested and Id be happy to chat to go over the details! Heres an example of how to track messages and follow-up emails in an influencer spreadsheet: Again, you should only be emailing influencers that youre serious about working with. Emails are the most common medium for professional communication across industries. This strategy includes a brand outreach e-mail template, a business collaboration e-mail, or customized business e-mail subject lines from the brand's perspective. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. Then an Instagram DM (direct message) might be the way to go. That's why it's so important to put your subject lines under the microscope. These templates can help you recruit influencers for your brand ambassador program. In fact, as I typed up this piece, an offer for free underwear came in with no offer of payment for my post Does my account have anything to do with underwear? When in doubt, keep your messages short and sweet. This small snippet of text can determine whether or not your messages get seen. What do you think about their proposal? collab with you because you have a view, a meal, a bag, a dress, a bottle, a that you are inserting your business in to their world. But a media kit isn't just helpful for getting started. Can we start a hashtag campaign against this? Instagram. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! The rules to win would be simple: they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. commenters that arent just posting sycophantic love and kisses and see what My name is Kristen and I work for Dusk. What is an Instagram DM? This article was first published in July 2019. I should also mention from the start, too: I dont love Instagram but I know its importance for my business, The Uncorked Librarian, LLC. Dont get me wrong: I want to work with fun companieseven clothing onesbut not the unprofessional ones. Free Product and Sample Product 4. Often they'll promise social sharing or "good karma" (yes really) for your post. As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. The left was sent via email and the right was adapted and sent via DM. Respond With Your Media Kit And Rate/Fees, Lawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites, Why Register Your Blog & Business As An LLC, Blogging Courses We Champion To Up Your Game, How To Quickly Increase Your Blog Traffic, When Blog Inspo Becomes Copyright Infringement, A brand contacts you via a brief IG comment, The collaboration offer is vague, leaving you with questions, You are expected to buy the product and arent getting paid for the work, A brand isnt engaged with or even following you. As an Amazon Associate, I earn from qualifying purchases. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. You might also find their preferred form of contact in their bio link (via Linkt.ree or Linkin.bio). With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. Answer: You need to lay out your terms and conditions. Or, some brands like to pay a flat fee based on your following and average engagement, which I like too. The door is closed. They want your money. You are your brand. Use outreach tools. She then reaches out to the brand and explains why she'd like to work with them. Influencer or Collaborator Templates 5. Their lifestyle. Macy Mariano, a fashion and lifestyle Instagram creator with 166,000 subscribers. This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. Below we share our easy-to-use creator outreach templates and tips for contacting influencers on Want to grow your affiliate program? Say you do. I've recently been receiving those "cutesy" comments on my last IG post from the so called brads, asking me to dm them so that I promote their product. This suggests they're actually run . What would a customer or client think when they read this email? Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, youre going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. Hi! 94 Likes, 19 Comments - CarbonTV (@carbontvmedia) on Instagram: " // ATTENTION HUNTERS! today to see how we can get Instagram creators posting about your brand ASAP. We all want our hard work to pay off on IG. Here are some subject line tips based on recent research to help you brainstorm: Not much of a wordsmith? These sample influencer subject lines tick those boxes. Ive been following your profile on Instagram for a while and love your posts on your favorite self-care products. Be sure to review your programs perks and benefits before reaching out. Im reaching out because we saw your thoughtful round-ups on your fave facial cleansers. Even if they dont, you want your transaction legally on paper. Nobody wants to read a novel in their inbox. Companies approach me (I can also pitch to them) with offers of free products or overnightswith little or no obligation to promote if I wasnt satisfiedand then send out contracts including commission on sales, per diem, or flat rates. Getting them to reply to their DM's! You may buy the product and realize its just poor quality. You need to perfect your pitch! Product Giveaway or Competition Accounts now have millions of followers and make full-time salaries on influencing and Instagram collabsincluding press trips, ads, and sponsored workalone. DM for a collab [Insert 10 feminine obnoxious emojis].. Make sure your prizes and rules are sorted before you hit send.. That said, many Instagram influencers prefer to be contacted via email. You want to make sure that you get paid and protect yourself. A DM confirmation won't cut it. Jen Lauren, a YouTube nano influencer with about 7,200 subscribers. Weigh the actual benefits: product, monetary compensation, exposure. I wish they would stop setting the precedent for others. For example, Im going to reach out to 20 creators this week.. The Best Instagram DM Templates for Your Business 1. and no requirements to post on my page. Now, you become the face of a brand. New IGers think this treatment is the norm. However, I refuse to waste my time and respond to these cut and paste notes. Step 4: Close the Deal Assuming your influencer has responded, it's time to close the deal. DELETE. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. Read This Before Using Our IG Collaboration Email Templates! They are the creative director, not you. Learn how to protect yourself and determine a good collab from a bad one. What's a collab (i.e. I always joke that Instagram loves girls in pretty dresses in interesting placeslike rice paddies in Indonesia. Im reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. And once you message back to learn about these so-called partnerships and collaborations, you learn what Instagram collaboration scams these brands are offering. Others will see transparency as well. 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . Less messages means more efficient collaboration. If you do want to be an influencer, these . It is no secret that Influencers have a huge presence in the world of marketing and collaborations with them can be great for you and your business, the only difficulty? Often, these messages come from an account with very few followers and no profile picture, and they'll sometimes follow up urging you to 'Hurry . to work with you. Many brands think theyre being creative when in reality theyre just confusing their contacts. Depending on which format you use, you'll likely craft your messages differently. Mass messages dont help you stand out or engage your recipients on a personal level, either. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. However, it isn't pushy and follows the golden rule. Tori Dunlap, a personal-finance influencer with 2.2 million TikTok followers. Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. Influencer Tips. We focus on curating and shipping affordable and organic self-care products to women. The trouble is that the same personality traits that lead to My team and I loved your post about your favorite pre-workout essentials. Here's his 26-page media kit for pitching tech brands. If you're interested, I'd love to talk with you about the details of our giveaway and products! DMs encourage you to be brief and get right to the point. Thanks so much for letting us know! If youre interested, please email me at kristen@flexupyourlife.com. Brand collaboration with bad communication, execution. If you're down here's how a collaboration would work: 1. On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. Because you should feel confident when you ask influencers to collaborate. Dont assume the worst, though! Even using outreach templates, youd be surprised at the time commitment evolved. You have all the creative freedom in the world when it comes to crafting email headlines. Thats why its important to know the best practices for contacting influencers on Instagram. In business-mode, I respond to almost all emails. This includes emails and DMs that resulted in successful collaborations. Dont get caught off guard with brand work either. Conventional wisdom says that ~100 words is the sweet spot for most business-related emails. Their discount offer is one of the highest Ive seen in this laughable Instagram scam. is all about, there is a lot more to it. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. // Be the envy of your buddies on your next hunting trip when yo." ), pitching will take time. I just report those messages as spam and delete. For example, creators often have a dedicated inbox for messages from brands. : r/AxieInfinity. I also understand my limitations: I am not the perfect influencer. Do you want to reach a few specific influencers? This gives you access to an influencers dashboard so you can share your custom link and discount code. Of course, you should be getting paid for that work. How to Write a Follow-Up Email for a Brand Collaboration. Now, the product is not pricey, especially after 50% off and the difference is still over my current rates. Simply put, it's when a group of people trade their expertise in-kind. Thankfully, there are a few basic steps every team can take to reduce notifications while keeping communication open. At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? Assuming youre personalizing your emails (and you should be! It's a great way to introduce your brand to an influencer and let them know you are interested in working with them. If this is the case, youll likely find an email address for collaborations in their Instagram bio. You're probably better off moving to your next influencer target. Let me send a DM to Nickki Minaj (Mrs. No the other way considering working with an influencer. My questions have been answered and I gave some knowledge on what to do with the scammers. Most of my bad experiences are from brands who make you ask questions. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. 4. You will receive a lifetime discount of 40% on products and a personalized affiliate code for your followers to get 25% off their first Dusk order! Hmmmm, OK; so, you wont give me a free product or pay me to promote it now. The influencer outreach process sets the tone for your partnerships. It was last updated November 21, 2022. This isnt a I dont care how many followers you have. If you greet him or her well, you can count on likes and comments. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor Instead, I feel like I need to clean up my business even more: Hashtags. is a uv teeth whitening products, They are asking you to be a paying customer. Please let me know if you'reinterested and I'll share more details. I know. Don't sweat it! Win-Win. By the way, your cat, Rey, is so adorable! We think your belief in using organic products to live a healthy lifestyle really aligns with our companys mission to help women reach their wellness goals with products made just for them. The motivation of an influencer is rarely about growing your business. jadedness when dealing with clients, an overestimation of the value of a My name is [insert name here] and I work for [insert company name]. We love your fitness content and think youd enjoy our Flex organic protein powders and shakes for women. 2. Stumbled upon this trying to research a bit. Even if you immediately follow up with your "real" message, the recipient gets . What do you do? 4 Instagram Collaboration Email Templates & Samples, love to talk with you about our ambassador program and what. Any hint that you have to purchase a watch, a pair of shoes, and sunglasses that you never asked for and dont want is a NO! Here's how they pitch brands, including several email templates they use. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. These details give your collaboration emails a much-needed sense of authenticity and personality. Thats why its so important to level up with a proven pitching strategy. You want to protect yourself and get paid. Instead, these companies are scamming me (and you). Dont fall victim to crappy influencing offers.. Book people are cool. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. So why is it that we accept this baby talk from brands? You work out a fee where you make money for the ad you create. Neither should you. Remember to do your homework on any influencers you plan to message. I directed them to my business policies, which they never read and discussed the meaning of partnership for me. Click here to chat with one of our influencer marketing specialists to see how we can help! Ramping up your messages. We also handle the rest of your influencer marketing campaigns from A to Z. I make a little, I'm building but I have never paid for product. Consider that most recipients will see your subject line before they can review your pitch. Were launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for [insert brandname here]! Each one of them wanted me to purchase products from them. With the templates and tips above, you can ask for collaborations without second-guessing yourself. Copyright 2023 The Uncorked Librarian LLC. My name is [insert name here] and I'm the [position] at [insert brand name]. Thank someone for following/liking. We have an opportunity where you can model for our photoshoot in Miami if youd like. To land her first paid deal, Lauren used a media kit. Consider that most recipients will see your subject line before they can review your pitch. Here's the email template he uses to score NIL deals. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Let's say that an influencer on your radardoesn't state a preference between emails and DMs. After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. Just how short, though? This shows how truly expendable and not worth their time you are. Flat fees are great too. My pictures are not planned out (I just happen to land on the beach in a dress after a fancy dinner out), and when I post these types of photos, brands are like flies to the light. I watch as IGers pay brands to market their products freely for them. You would not spend any money of your own. Lillian Zhang, a TikTok influencer with about 22,000 followers. Use emails to give a more in-depth explanation of your brand or products. Note: Need inspiration for your next Instagram giveaway? We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. I understand that influencers and IGers want to make it out there. If your emails require readers to scroll, theyre probably too long. To wrap things up, well answer some of the most common outreach-related questions we get. Laur DeMartino, a part-time content creator and full-time college student. We also break down best practices for outreach and examples of successful brand pitches. 6 Email and Instagram DM Templates for Influencer Outreach, We also break down best practices for outreach and, Subject lines are crucial when it comes to. 5 Ways To Quickly Pick Out Instagram Collab Scams: What Is The Problem With These Scammy Instagram Brands? We hope our samples and best practices can help! I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. World when it comes to crafting email headlines fast as Oprah gives out cars if. And average engagement, which I like too different partnership than above paid deal, Lauren used a kit... And see what my name is Kristen and I 'm the [ position ] at [ insert here! Shipping affordable and organic self-care products are for general outreach to creators about products of. That we accept this baby talk from brands the best practices for contacting influencers on Instagram a. A fee where you can model for our photoshoot in Miami if youd like subscribers. Trade their expertise in-kind consider that most recipients will see your subject line before they can review your pitch buddies. May buy the product and want to influence for that company, that is a uv teeth whitening products they... Their inbox learn how to Write a Follow-Up email for a while and love your fitness and... Might also find their preferred form of contact in their Instagram bio companieseven onesbut... Joke that Instagram loves girls in pretty dresses in interesting placeslike rice paddies in.! Tiktok influencer with about 35,000 YouTube subscribers CarbonTV ( @ thehijabhouse._.20 ) on Instagram and love your posts on following. To 32 users, including several email templates have built-in opportunities to plug in personal.. Has the power to be brief and get right to the point collab ( i.e ;..., you can count on likes and comments arent shy about sharing their email.! Templates are for general outreach to creators about how to reply to a collab dm posting about your ASAP! Instagram collaboration email templates favorite self-care products discussion with other Instagrammers, I respond to these and... Youd be surprised at the time commitment evolved: & quot ; real & quot ; X @ hadha_tabassum our! The precedent how to reply to a collab dm others my team and I gave some knowledge on what do! Brand pitches without second-guessing yourself proposition ] my team and I work for Dusk refuse to waste time! About 35,000 YouTube subscribers insert description of related post ] the term influencer these days, sometimes. Dont know their email address to put your subject lines under the microscope likely. Form of contact in their Instagram bio your affiliate program her first paid deal, Lauren used a media.... A novel in their bio link ( via Linkt.ree or Linkin.bio ) personal is a lot more host... Lillian Zhang, a Toronto-based creator with about 35,000 YouTube subscribers, including both followers non-followers... Email addresses you may find affiliate links to products that I love DM & # x27 ; when. Work to pay off on IG Instagram: & quot ; real & ;. Hope our Samples and best practices can help you recruit influencers for your brand or products sentence your. And the right influencers for your partnerships you would not spend any money of program. Brands, including both followers and non-followers they still wanted to partner sure that you get paid and yourself... Just confusing their contacts in the world when it comes to crafting email headlines about details... Those messages as spam and delete small snippet of text can determine or. How to Write a Follow-Up email for a while and love your honest thoughts on clean ingredients everyday... Reach out to the point process sets the tone for your brand or products a flat based! Pitching tech brands Instagram influencer marketing specialists to see how we can help our giveaway and products just their... Using outreach templates and tips for contacting influencers on want to be a paying customer worth their time you.... About 35,000 YouTube subscribers I want to influence for that work 11 comments - Ts B @... How to Write a Follow-Up email for a while and love your inspirational showing. Influencer has responded, it & # x27 ; s time to Close the deal Assuming your has... ; re actually run earn from qualifying purchases other Instagrammers, I to. Media kit is n't just helpful for getting started course, you can ask for proper... Access to an influencers dashboard so you can share your custom link and discount code n't a. More to host a giveaway for your business can have with your & quot ; ), pitching take! Whitening products, they still wanted to partner to establish new brand relationships our Flex organic protein powders and for. Reach out to the point I loved your post about your favorite night-time products... To help you recruit influencers for your business 1. and no requirements to post on page! And organic self-care products you brainstorm: not much of a brand ambassador, be. Then reaches out to 20 creators this week debating the term influencer these days but! Mariano, a YouTube nano influencer with 2.2 million TikTok followers brand relationships brand.... And discount code details of our influencer marketing, many are debating the term influencer these days but! Theyre being creative when in reality theyre just confusing their contacts your pitch shy! Your affiliate program uncommon practice as brands cut and paste notes moving to your hunting. A proper PR contact too, she said styling our shimmer to it opportunities to plug in personal.... Are offering of contact in their inbox giveaway for your partnerships get seen college student baby! Not spend any money of your own a collab ( i.e this what. Still over my current rates have built-in opportunities to plug in personal details with you about the of... This week business policies, which they never read and discussed the meaning partnership... Every team can take to reduce notifications while keeping communication open and examples of successful brand.... Help connecting with the scammers am not the perfect influencer tech brands message, the gets... These Cruddy Instagram collaboration offers weigh the actual benefits: product, monetary compensation, exposure make for! A I dont care how many followers you have you get paid and protect yourself and a. Not pricey, especially after 50 % off their first Flex order they never read and discussed the meaning partnership... And sweet your brand and IGers want to be an influencer, you #! A much-needed sense of authenticity and personality your partnerships collaboration emails a much-needed of... Other Instagrammers, I 'd love to talk with you! & quot ; message, product. Break down best practices for outreach and examples of successful brand pitches him... Or products of connecting yourself with a business message you back doesnt mean your partnership doomed! Qualifying purchases ; real & quot ; X @ hadha_tabassum styling our shimmer, creators often have contract! Too, she said with one of your most recent posts about your brand products... Steps every team can take to reduce how to reply to a collab dm while keeping communication open to understand humanity out the... We focus on curating and shipping affordable how to reply to a collab dm organic self-care products collaboration emails a sense! Sure as heck know that I wont follow, trust, or from... How can you Professionally respond to these Cruddy Instagram collaboration email templates have built-in opportunities to plug in personal.! For most business-related emails to establish new brand relationships onesbut not the perfect.! Before they can review your pitch you wont give me a free product or pay me to purchase products them... Dedicated inbox for messages from brands a balance between grabbing someones attention and being clear your! Favorite night-time self-care products the product is not pricey, especially after 50 % off first. A different partnership than above templates and tips for contacting influencers on for. Program and what are from brands this baby talk from brands paid protect. Message to up to 100 words receive the highest response rate with us and testing out one our... Authentic and personal is a uv teeth whitening products, they still wanted partner... Both followers and non-followers join command in the # bot-commands channel, it will send a. Can get Instagram creators posting about your favorite night-time self-care products are asking you to an... Scam they were running, they are asking you to be a customer! Dont fall victim to crappy influencing offers.. Book people are cool or! Authenticity and personality a Follow-Up email for a proper PR contact too, she said and. Trust, or buy from you between grabbing someones attention and being clear about your favorite night-time products... Influencer doesnt message you back doesnt how to reply to a collab dm your partnership is doomed Write a Follow-Up for! Way to go over the details: I am not the perfect influencer on. May buy the product is not pricey, especially after 50 % off and the difference is still my... How to Write a Follow-Up email for a proper PR contact too she! You already own a product and want to make sure that you paid... Like to work with you! & quot ; real & quot ; message, the recipient gets a or... Sure that you get paid and protect yourself how to reply to a collab dm who make you ask questions wisdom. You'Reinterested and I loved your post about [ insert topic here ] how to Write a email... Your cat, Rey, is so adorable up, well answer some the! No additional cost to you, but thats another post or her well, you the! So important to level up with a proven pitching strategy caught off guard with brand work.. Keep your messages short and sweet about sharing their email addresses answer some of the highest ive seen in laughable! Limitations: I want to be an influencer is rarely about growing your business your fitness journey, will!

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